If you’re leading a team or growing your leadership capabilities, chances are you’ve heard about executive coaching. But what exactly is it? And more importantly, can it really help you become a better leader?
As the demand for strong leadership grows in today’s fast-paced business world, executive coaching has emerged as one of the most effective ways to unlock a leader’s potential. After over a decade of coaching leaders from global companies like Disney, ESPN, Nationwide and Accenture, I’ve seen firsthand the transformative power coaching can have.
In this article, I’ll break down what executive coaching is (and isn’t), why it matters, and how it could benefit you. I’ll also share some insights from the Hudson Institute of Coaching, one of the leading organizations in the field, to deepen our understanding of this impactful practice.
What Is Executive Coaching?
Simply put, executive coaching is a thought-provoking, creative partnership between a coach and a leader. Its purpose? To maximize your professional and personal potential. The International Coaching Federation (ICF), a leading authority in the field, defines coaching as a process that “inspires clients to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment.”
Coaching is NOT about fixing you or telling you what to do. In fact, one of my favorite quotes that sums up coaching is from Galileo Galilei: “We cannot teach people anything; we can only help them discover it within themselves.” That’s the essence of coaching—it’s about guiding you to uncover the answers you already have, but perhaps haven’t yet realized.
The Hudson Institute of Coaching (who I received my coach training from) expands on this idea, emphasizing that effective coaching focuses on “building capacity” within individuals. Rather than solving immediate problems for clients, coaching encourages leaders to develop their own internal resources, so they can better handle challenges in the future. This aligns with Hudson’s belief that coaching is about sustainable leadership growth, rather than quick fixes or temporary improvements.
What Coaching Isn’t
Before we dive deeper into what coaching is, it’s important to distinguish it from other (useful) forms of professional development:
- Coaching is not consulting. A consultant gives you expert advice and solutions. A coach helps you uncover your own solutions through reflection and insight.
- Coaching is not therapy. Therapy often looks to the past to resolve emotional or psychological issues. Coaching is future-oriented, focusing on your goals and aspirations. I’m a fan of therapy and have relied on it throughout my adult life.
- Coaching is not mentoring. Mentors share their experience and knowledge to guide you. Coaches challenge your thinking and hold you accountable for your own progress.
- Coaching is not training. Training provides you with new skills or knowledge. Coaching helps you apply those skills effectively, but the process itself is about much more than skill-building.
The Hudson Institute of Coaching points out that coaching is fundamentally about “empowering leaders to take charge of their own growth.” This stands in contrast to mentoring or consulting, where the focus might be more on the transfer of knowledge or expertise. With coaching, the goal is to develop your ability to think critically, reflect deeply, and make meaningful changes on your own terms.
How Does Executive Coaching Work?
Executive coaching is highly individualized. Whether you're a C-suite executive or a rising star in your company, the coaching process is tailored to your specific challenges, goals, and aspirations. Here’s how it typically works:
1. Clarifying your goals – The first step is understanding where you want to go. Are you looking to improve your team’s performance? Enhance your communication skills? Prepare for a new leadership role? Together, we’ll get clear on what success looks like for you.
2. Exploring current challenges – We’ll dive into the specific challenges you're facing. Often, it’s not the external circumstances that need to change, but how you're approaching them. Through powerful questions, I help you see new perspectives and possibilities.
3. Developing self-awareness – One of the greatest gifts of coaching is enhanced self-awareness. As we work together, you’ll gain deeper insights into your leadership style, behaviors, and how others perceive you. This awareness is crucial for making meaningful changes.
4. Creating actionable strategies – It’s not enough to just talk about change. A good coach holds you accountable to take action. Together, we’ll develop clear, actionable steps to help you move toward your goals.
5. Ongoing reflection and adjustment – Leadership growth is a journey, not a destination. As you implement changes, we’ll regularly reflect on what’s working and where adjustments are needed. This iterative process keeps you on track and continuously growing.
The Hudson Institute’s coaching model includes a strong emphasis on “reflection and growth over time.”. They argue that successful leaders don’t just gain quick insights—they continuously practice reflection and recalibration to stay aligned with their goals. Hudson coaches encourage leaders to embrace “transformational moments,” where deep awareness leads to sustained behavioral change. This is where long-term success lies, not just in quick wins.
Does Executive Coaching Work?
The simple answer is yes—if you’re willing to do the work. According to the ICF, 80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective communication skills. But coaching isn’t a quick fix. It’s a process that requires commitment and openness.
Here’s what makes coaching so powerful:
- Accountability: A coach holds you accountable to your goals. It’s easy to let self-improvement slip down the priority list, but with a coach, you have someone making sure you follow through.
- Clarity: Coaching provides clarity around your challenges and goals. Many leaders feel stuck because they don’t know how to get from where they are to where they want to be. Coaching helps you bridge that gap.
- Perspective: Sometimes we’re too close to a problem to see it clearly. A coach provides an outside perspective, helping you see challenges from new angles and uncover solutions you may not have considered.
- Support and Challenge: A coach is both your biggest supporter and your toughest challenger. I’ll champion your growth while also calling you out when necessary. That balance is what drives true progress.
Hudson adds that coaching has the power to create “transformative, sustainable change”, particularly when the leader commits to regular reflection and conscious action. Rather than short-term results, effective coaching produces long-term shifts in how you lead, communicate, and influence others.
Who Needs Executive Coaching?
Here’s the reality—no one “needs” coaching in the same way they might need therapy or a consultant for a specific problem. But if you’re a high-performing leader who’s committed to your growth, coaching can be the key that unlocks the next level of your leadership.
You might benefit from coaching if:
- You’re feeling stuck in your career and unsure of your next steps
- You’re transitioning into a higher-level role with new responsibilities
- You’re looking to improve your communication and decision-making skills
- You want to develop more self-awareness and emotional intelligence
- You’re managing a team and want to become a more effective leader
- You’re ready to move from good to great—or even great to exceptional
Hudson Institute’s perspective aligns with this, as they emphasize that coaching is ideal for “high-functioning leaders” who want to move from good to exceptional, not just “fix” problems. If you’re committed to pushing yourself beyond your comfort zone and reaching new heights, coaching is a valuable investment in your future.
Choosing the Right Coach
If you’re ready to explore executive coaching, it’s important to choose the right coach. Coaching is a deeply personal relationship, and the best results come when you work with someone you trust and feel comfortable with. Look for a coach who:
- Is certified by a professional body, such as the ICF
- Has real experience coaching leaders at your level
- Challenges you while also supporting your growth
- Aligns with your values and leadership style
Remember, coaching isn’t a one-size-fits-all solution. It’s about finding someone who can meet you where you are and help you grow into the leader you want to be.
Final Thoughts
Executive coaching is one of the most powerful tools available to leaders today. It’s a process that can help you grow in ways you didn’t know were possible—both personally and professionally.
The Hudson Institute of Coaching often states that coaching creates “leaders for life,” empowering them to take charge of their own growth long after the coaching engagement ends. With this mindset, coaching isn’t just about solving today’s problems, but about building the capacity to lead for years to come.
So, are you ready to take your leadership to the next level? If you’re curious about how coaching could work for you, let’s connect. Whether you’re aiming for a promotion, looking to improve your team’s performance, or simply want to lead with more confidence and clarity, I’d love to explore how we can work together to help you become the leader you were meant to be.