Before figuring out what to say, figure out what you want!

What you end up saying in a meeting, presentation or sales pitch will be much less impactful if you don't have a plan.

The best plan starts with determining what you want to happen as a result of the interaction. This serves as your GPS.

It's about action, not information.

Moving your listeners, not filling them up.

Here's the most powerful question you can use before planning your first words:

💡 What do I want my listeners to do as a result of this communication?

Once you've answered this, now you're ready to play the guide for them along the journey.

Only because you've first entered the coordinates of the destination you are taking them to.

#communication #planning #leadershipdevelopment