🛑 STOP WRITING THAT EMAIL🛑

❓Feeling stuck before sending an email, Slack post or DM?
❓Looking at a blank slide deck and not sure what you want to say?

The struggle is real - it’s called the Curse of Knowledge. You know too much, and your listeners have a limited attention span.

Planning what to say doesn’t have to be so complicated.

Here’s how to do it quickly and easily:

1️⃣ END POINT: Get clear on what you want your listeners to do as a result of your interaction (do you want them to adopt a belief, take an action, etc). This is the most important step.
2️⃣ STARTING POINT: Make a list of what your listener cares about - what motivates them? What scares them? Why aren’t they already doing what you want them to do?
3️⃣ MOTIVATE THEM TO ACT: Give them a 2-4 step plan that gets them from where they are to where you want them to be. Clear and simple makes it easier for them to bridge the gap from inaction to action.

The secret sauce that motivates your listeners more quickly:

✅ Identify their problem and find out how much it’s costing them (money, time, overwhelm)

✅ Position your idea, service, product as the solution to their problem

✅ Invite them into their own story by giving them a plan of action

Our brains are designed to conserve calories. Our attention span is always searching for things that will make our life easier while avoiding pain and danger.

Start communicating with your listener’s needs (AND SURVIVAL!) in mind and you’ll be at least 100X more effective.